Wat is the exact definition of consumer awareness?
Answer:
Consumer Awareness Programs Defined
Making existing and potential customers knowledgeable about products/services, consumer awareness programs create more informed buying decisions. Consumers cannot purchase products and services if they do not know they exist.
A lack of consumer awareness in any industry can harm sales. If specific products and services are better known, those products and services will remain on the front line in sales. Therefore, it is important to implement consumer awareness programs that will introduce and make the target audience aware of the products and services a company offers.
Consumer awareness programs can be initiated through the utilization of flyers, brochures, television, radio, guides, fact sheets, information posted to a Web site, school programs, and other sources depending upon the topic and the message delivered.
when consumers wants a little more at the same cost is known as the consumers awareness.
it means making awareness among public on d quality & quantity of d product while buying it.....
Consumer awareness is making the consumer aware of his/her rights.Consumer awareness is a marketing term.It means consumers note or are aware of products or services, its characteristiscs and the other marketing p's(place to buy,price and promotion)
Just becoming aware of what they are buying and its effect on their health, as well as comparative pricing. ~
Cosumer is a individual who purchases a commodity or a service. according to the 'Consumer protection Act' 1986, the constitution of India offers many rights over the consumers, e.g. 1) A Consumer has right to purchase any commodity, 2) A consumer has freedom to express his/her views about the commodity he is going to purchase, etc...
Thus, Consumer awareness means making a consumer aware about his rights. In the country like India, which has high population and illiteracy about the awareness, there is need to make a consumer awareness. In short this programme is giving a 'wake up call' for a consumer.
I read in Mercantile Law that .lets buyers beware' so at any cost the consumar has to decide what to buy,whether ,it is worth, it will function for quite some time and everything.
CONSUMER AWARENESS
Anyone who consumes goods is a consumer. Consumers get exploited in the market. They respond to advertisements and buy goods. Generally advertisements do not give all the information that a consumer needs t know or wants to know about a product.
Some of the common methods of exploitation are
-Under weight and under measurements –not measured or weighed correctly
-Substandard Quality –defective home appliances and medicines beyond expiry date
-High prices—charging above the retail price
-Duplicate Articles—selling fake items in the name of the original
-Adulteration and Impurity—is done to get higher profits
-Lack of safety Devices—absence of inbuilt safeguardsin appliances
-Artifical Scarcity—hoarding and black marketing
-False and Incomplete Information—misleading information on quality, durability, and safety.
-Unsatisfactory after sales Service—high cost items like eletronics and cars require constant and regular service.
-Rough behaviour and Undue conditions—harassment in getting LPG connection or a telephone connection..
Factors causing exploitation of Consumers.
-Limited Information—providing full and correct information will help in the choice
-Limited Supplies—when goods and services are in short supply then price shoots up
-Limited Competition.—single producer may manipulate the market in terms of price and stocks.
-Low Literacy.—illiteracy leads to exploitation.Hence Consumer Awareness is essential.
Rise of consumer Awareness
Kautilya was one of the earliest to write in his Arthasastra about the need for Consumer awareness and protection. With the growth of private sector there is a greater need for discipline and regulation of the market. Consumers must be aware of the sale and purchase of goods, the health and security aspects also. Ensuring the safety of food items sold in the market is essential these days.
Legal measures for consumer safety and consumer awareness must be uniform, and transparent in terms of prices, quality of goods, and stocks. Consumers must have the tools to combat malpractices and protect their rights.
Rights and Duties of Consumers
As codified under the Indian Laws the Consumers have the following Rights
-Right to Safety—to protect against hazardous goods
-Right to be Informed—about price, quality, purity
-Right to Choose—access to a variety of goods and services at competitive prices.
-Right to be Heard—consumers interest and welfare must be taken care of
-Right to seek Redressal—protection against unfair trade practicesand settling genuine grievances.
-Right to Consumer Education.—Kowledge about goods and issues related to consumers.
Duties
-Get a bill for every important purchase and also the Warranty card
-Check the ISI mark or Agmark on the goods
-Form consumer awareness groups
-Make a complaint on genuine grievances.
-Consumers must know to exercise their rights.
Consumer protection Measure
1. Legislation concerning Consumer Rights.
The Consumer Protection Act 1986 provides for consumer disputes redressal at the state and national level. With the help of this law the agencies can solve grievances in a speedy, simple and inexpensive manner. A separate department of consumer affairs was set up at the state and central government. A three tier system of consumer courts at the National, State and District levels were set up. These agencies have done good work by handling lakhs of cases.
2. Public Distribution System.
To protect the poor from price rise and black marketing the government food security to the poor by supplying essentials through the ration or Fair price shops.
3. Standardisation of Products.
These are done to assure the quality of products. The ISI stamp on goods is placed by the Bureau of Indian standards. This caters to industrial and consumer goods. These goods can be trusted to confirm to specific standards. Agmark is meant for Agricultural products.
At the International level the International Organisation for Standardisation (ISO) located in Geneva sets common standards. The FAO and WHO provide food standards.
consumer awarness refers to the knowing part of their duties,rights,responsibilities... and the remedial measures provided for them...it is not only a matter of getting compensation etc...but every consumer must be fully aware of their above things.so that it can help the nation at large...
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