Wat is the exact definition of consumer awareness?
Answer:
Awareness deals with perfect/imperfect information; and most consumers possess the latter.
The power of a consumer to know the exact details of all items he/she buys and to be assured high quality or litigation against violations
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).
Not being an average american.
average american=not aware.
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