What is the Macro , Micro Economics in Marketing ?
Answer:
MICRO-ECONOMICS
it studies economic activities of an economic unit,like demand for salt by an individual household, or economic activities of a small group of economic units. Micro economics includes the study of demand theory, production theory, price distribution,foctor pricing(or distribution),economic welfare,etc.
MACRO-ECONOMICS
it studies econo mic activities related to an economy as a whole. For example, it studies aggregate demand for all goods and servicesin the economy. Macro economics deals with aggregates such as national income,total employment,general price level,etc.
check this
An introduction to economics for business graduate students with no previous exposure to the subject, it covers topics including microeconomics, macroeconomics, and an introduction to management. No credit is awarded.
http://www.nu.edu/academics/schools/sobm...
or
http://economics.about.com/od/macromicro...
macro is for a whole country or region while the micro deals with a particular section on which focus is there for example shg.
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