What is the role of producers in protecting the consumer rights?
Answer in 100 words or more.
Answer:
Role of producers in protecting the consumer rights :
The producers can be partner in protecting the consumer rights by :
- Providing desired Quality of Material;
- Safety and precision of material;
- After sales service;
- Training if needed;
- Warranty and Guaranty to be properly implemented;
- Insurance against non working or accident;
-“ By obeying laws and regulations essentially and efficiently;
-Accepting responsibility to provide safe products and services, information choice and a fair hearing
-Accepting responsibility to practice and promote ethical marketplace behavior”
On the one hand one could say that producers have no moral obligation in protecting consumers rights which is why there is a governmental agency responsible for that. Producers obligations are to protect the rights of their employees and to make sure that they are producing as cheaply and efficiently as possible. As a result producers end up protecting consumer rights while acting in their own interest which is what many economists refer to as "the beauty or capitalism." When the producers produces cheaply in order to maximise his income by charging a cheaper price to beat competition consumer gets a lower price for his good thus not being exploited monetarily. At the same time when the producer advertises in order to promote his product the consumer is informed about the products out there. Finally when the producer tries to make a good quality product to beat price competition via non-price competition (firms compete on quality of goods brand loyalty etc) the consumer gains from a better quality product.
Normally, people assume that producers should not be and cannot be interested in the protection of consumer rights. To some extent, many producers behave in the same fashion and ignore consumers rights. This is specially so in the case of fly-by-night operators. But the real producers who wish to stay in the business and make money cannot afford to encourage market integrity and their reputation among the consumers. In civilized market economic systems, the consumer rights and the mechanism of their protectionare expected to beclearly defined (otherwise, this must be improved, as this part of the market-related infrastructure key to proper operation of the market system). The producers' obligations under that system are also cleray defined as a result. Beyond these, there is no special role that the producers need to have. However, many producers in the interest of protecting their own interest and goodwill, set up consumer complaints/ grievances cells, consumer relations sales so that they do not fail to meet their obligations to the custmers in terms of product quality assurance at trhe time of sale and after sale service including replacement of wrong quality of goods supplied as well as compensating consumers for loss. Some producers do not care: consumers should be careful in choosing producers they deal with. Those who care about consumers for their continued, viable existence, generally take consumer complaints seriously. The consumer courts and consumer associations and producers' associations/ chamber of commrce and industries need to be effective along with law enforcement agencies for protection of consumer rights. One cannot expect any positive role of a Military dictator ruling a country or extremists/terrorists operating anywhere or cheats doing business anywhere in ensuring that the right of human beings whom the former are oppressing or killing.
However, consumer has no right that entitles him/ her to supply of good/services at prices low enough or stable enough for the consumer to buy. The rights relate to not being cheated on quaqlity, delivery on time, service standards agreed to/ promised at the time of sale, etc. And, the producers interested in doing business for the long-term cannot afford to ignore these rights and generally set up mechanisms to eliminate such bad practices in the market through self-regulatory organisations and govt. agencies.
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