What is consumer awareness?
Answer:
THE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers.
Education is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent.
Definition
Consumer awareness is making the consumer aware of His/Her rights.
Consumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion).
Usually commercials and ads increase consumer awareness, as well as "word of mouth" (a comment from someone you know about a product or service).
1 Need :
we need it so we will not be misled by producers,it explains if what we buy is worth to our money..and not harmful to us and to environment .
Many people are ignorant of their rights to get protected against the exploitation by so many others. So when there is a forum for such redress of grievances there seems to be no such exploitation by many; and becomes a rare one. So in order to get a clear picture of the level of exploitation of consumers, the awareness is required.
Role of producers
proper labeling, full information, health warnings, handling information, expiration date, etc. keep to requirements, norms, standards
labelproducts according requirements, providing true facts
They have to produce and deliver the goods/services of rght quality at right price at right time at right place at right quantity with right face
If they are providing a service they should carry it out with due skill and care. They must also make sure that any materials they provide as part of this service are fit for the purpose.
It is also illegal for a supplier to cut off, or threaten to cut off, supply to a reseller (wholesale or retail) because they have been discounting goods or advertising discounts below prices set by the supplier.
http://www.nclicensing.org/cawareness.ht...
Well, its the opposite of advertising.
Consumer awareness is like getting all your news from fox, and then getting smacked in the face by CNN.
Or vice-versa.
In other words, the reason americans are fat and unhealthy and materialistic is because we are brainwashed by hollywood, the media, mtv, etc...
The people who get most enjoyment out of life, are usually people who meditate, and do some oddball eastern religious stuff (like tai chii handpushing or yoda).
America preaches "buy things with money to get happiness" and if you destroy someone else's tv, to save them, its still a crime.
The answers post by the user, for information only, FunQA.com does not guarantee the right.
More Questions and Answers: