What are some easy ways to tell when a product has been "greenwashed"?

I asked this question before, but I'm not happy with the answers so I'm reposting.

I'm thinking about when I shop for groceries, how can I be certain that what I buy is actually legitimately organic and green -- not just playing into the trend of late.

To quote Macmillan English Dictionary:

greenwash (also green-wash)
verb
to try to convince people that you are doing something which is good for the environment by being involved in small, environmentally-friendly initiatives, especially as a way of hiding your involvement in activities which are damaging to the environment

Source: http://www.macmillandictionary.com/new-w...

Answer:
Take a look at the country of origin relative to where you are located.
For example: if it's an organic apple shipped to California from New Zealand of Chile, then the organic-ness doesn't matter much relative to the large amount of co2 generated during transport.
If it has anything to do with Al Gore. Example: Live Earth.

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