What are three alternatives to cognitive dissonance theory?
Answer:
For those of you that dont know, Cognitive Dissonance is aka : buyers remorse
And for those of you that say it has nothing to do with buyers remorse, you had best check in your Business Psychology books before spouting. It was taught as EXACTLY that in business mgmt.
Cognitive dissonance has nothing to do with buyers remorse. Cognitive dissonance is a theory related to motivational processes of attitude change formulated by Leon Festinger in the 1950's. It has to do with people's beliefs existing in harmony with other beliefs. When there is disharmony, a person is motivated to change that disharmonious state, a state of dissonance. It is a means to explain the inconsistencies between peoples behaviors and their attirudes.
Alternatives? Look at Heider's Balance theory
*When I taught psy courses, I do not recall any examples of buyers remorse.
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