Why is reinforcement a more effective way of changing a persons behaviour long term than punishment?

in regards to classical conditioning in psychology

Answer:
If you reinforce a behavior, a person's outlook will become different. Let me give you an example. My grandson won't eat a meal without making a mess when his mother feeds him. She is young. When he is in my care, if he makes a mess, he cleans it up, and if he refuses to eat, he goes to bed. He hates that, but Granny doesn't allow him to scream and cry like his mom does. After about a week, he got the idea. Now, he eats without a mess, eats the food given to him, and doesn't have to worry about spending the evening laying in his bed with no toys and TV. His mom has spanked him, yelled at him, and cried herself, all to no avail. I never have to raise my hand or my voice. He just knows I mean it.
Because punishment is only short lived and a person has more of a tendancy of repeating their bad behavior.
If a person has something positive to work towards - they will change their behavior.
Example; children. If you just yell at them for things, messy rooms etc., they will ignore you and continue being bessy.
If you offer them something for cleaning their room - allowance/privileges - then they have a positive reason to keep their room clean.
Punishment has to be repeated to be effective. If you use positive reinforcement the individual is motived to follow the desired path. The behavior becomes more internalized because there is a payoff. Our cat expects a treat when we get home from work because my wife has done it every day since we got the cat. If we had tied a desired behavior to the treat then the cat would repeat that behavior before expecting the treat.
...first two respondents to this question relate negative and then positive re-enforcement.

first is as punitive/corrective.
second is as rewarding/corrective.

both propose manipulating 3rd party props to potentially confuse a relationship.

both intuitively comprehend that acceptance is the key to manageing good relationship but try different manipulations to be successfull.

both over-looked in language terms the values predisposition of subject ... therefore relegating relationship to enslavement by re-enforcement.

one child may be almost happy to do/be/have what positive re-enforcement has integrated by these relationship terms.

one child may be less happy to do/be/have what negative re-en-forcement did dis-integrate of their being values entirety.

be well all
I believe in positive and negative reinforcement for kids. And I believe that having to pay a speeding ticket is negative reinforcement. As far as true punishment, it hasn't worked, not even with criminals. If it's not a deterrent for them it won't be a deterrent to anyone.
because punishment doesn't give them the tools and experience to make proper decisions.

Also, after a while, instead of behaving the way they're supposed to, people will rebel against their "punisher" because there's nothing positive coming from the new behavior.

For long term behavior modification, people need to realize that the new behavior brings good things, and that the old behavior doesn't.

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