What is the word for the phenomena of becoming hyper-sensitive to things that you are looking for?

I remember reading the name for this in my Psychology studies but have forgotten. It is like if you are looking to buy a certain car, suddenly you see them on the street and in parking lots everywhere. Or if you are looking for someone in a blue shirt, you become super-sensitive to seeing blue shirts.

Answer:
Are you referring to "Heightened Awareness?"

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